WU, Fang; MD GAPAR MD JOHAR; THAM, Jacquline. The Influence of Streamer Communication Style on Impulse Buying Behaviour in Live Streaming Commerce: A Conceptual Review. International Academic Journal of Social Science, [S. l.], v. 2, p. 80–88, 2026. DOI: 10.5281/zenodo.19448525. Disponível em: https://www.h-tsp.com/index.php/iajss/article/view/279. Acesso em: 6 may. 2026.